Conversational Onboarding
Headspace, 2026
Roles:
- Mobile UX
- Product strategy
- Conversational Design
Conversational onboarding transforms a generic signup flow into a personalized journey. No static forms, no generic paths, just an adaptive experience build around a member's goals. I designed a chat-based journey that adapts to member responses, surfacing a tailored 14-day experience before paywall. I contributed to conversation architecture, interaction design, and the paygate redesign that connects onboarding insights with personalized recommendations. I built and tested prototypes to refine pacing, tone and key decision points.
Universal Login with SSO
Headspace, 2025
Roles:
- Mobile / Web UX
- Product strategy
- Growth design
Redesigning login turns friction points into moments of trust — a smoother path with fewer steps and higher confidence at every tap. I owned the end-to-end design across mobile and web of the Universal Login/Auth0 migration that introduced native SSO entry points directly on the welcome screen. This new feature drove sign ups by XX%
YETI Product Registration
Code and Theory, 2024
Roles:
- UX Design
- User Research
- Prototyping
Transformed YETI’s product registration flow into a more engaging post-purchase experience. Partnered with stakeholders to uncover user needs, define journeys, and deliver a scalable UX solution aligned with business goals.
Web Growth Ecosystem
Headspace, 2025
Roles:
- Web UX
- Growth Experimentation
- Design Systems
Building Headspace’s web growth ecosystem created a scalable foundation for launching, testing, and optimizing member experiences. I led the design of reusable landing page systems, growth experiments, and conversion-focused experiences across Headspace.com — from therapy funnels and insurance partnerships to checkout optimization. Through web checkout experimentation and UX improvements, I helped drive a 6.55% statistically significant lift in conversion while enabling teams to launch new experiences faster.
Conversational Onboarding
Headspace, 2026
Roles:
- Mobile UX
- Product strategy
- Conversational Design
Conversational onboarding transforms a generic signup flow into a personalized journey. No static forms, no generic paths, just an adaptive experience build around a member's goals. I designed a chat-based journey that adapts to member responses, surfacing a tailored 14-day experience before paywall. I contributed to conversation architecture, interaction design, and the paygate redesign that connects onboarding insights with personalized recommendations. I built and tested prototypes to refine pacing, tone and key decision points.
Universal Login with SSO
Headspace, 2025
Roles:
- Mobile / Web UX
- Product strategy
- Growth design
Redesigning login turns friction points into moments of trust — a smoother path with fewer steps and higher confidence at every tap. I owned the end-to-end design across mobile and web of the Universal Login/Auth0 migration that introduced native SSO entry points directly on the welcome screen. This new feature drove sign ups by XX%
liza feurtado
Product designer and visual artist currently enhancing member experiences at Headspace.
Get in touch through lizafeurtado@gmail.com or LinkedIn
© 2026 Copyrights
Conversational Onboarding
Headspace, 2026
Roles:
- Mobile UX
- Product strategy
- Conversational Design
Conversational onboarding transforms a generic signup flow into a personalized journey. No static forms, no generic paths, just an adaptive experience build around a member's goals. I designed a chat-based journey that adapts to member responses, surfacing a tailored 14-day experience before paywall. I contributed to conversation architecture, interaction design, and the paygate redesign that connects onboarding insights with personalized recommendations. I built and tested prototypes to refine pacing, tone and key decision points.
Universal Login with SSO
Headspace, 2025
Roles:
- Mobile / Web UX
- Product strategy
- Growth design
Redesigning login turns friction points into moments of trust — a smoother path with fewer steps and higher confidence at every tap. I owned the end-to-end design across mobile and web of the Universal Login/Auth0 migration that introduced native SSO entry points directly on the welcome screen. This new feature drove sign ups by XX%
Web Growth Ecosystem
Headspace, 2025
Roles:
- Web UX
- Growth Experimentation
- Design Systems
Building Headspace’s web growth ecosystem created a scalable foundation for launching, testing, and optimizing member experiences. I led the design of reusable landing page systems, growth experiments, and conversion-focused experiences across Headspace.com — from therapy funnels and insurance partnerships to checkout optimization. Through web checkout experimentation and UX improvements, I helped drive a 6.55% statistically significant lift in conversion while enabling teams to launch new experiences faster.
YETI Product Registration
Code and Theory, 2024
Roles:
- UX Design
- User Research
- Prototyping
Transformed YETI’s product registration flow into a more engaging post-purchase experience. Partnered with stakeholders to uncover user needs, define journeys, and deliver a scalable UX solution aligned with business goals.